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My Life in Advertising and Scientific Advertising




Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.


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An aristocratic French family, a legendary château, and buried secrets with the power to destroy two generations torn between duty and desire. La Côte d’Azur, 1998: In the sun-dappled south of France

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